D'sozo CrossFit

Overview
D'sozo CrossFit is a new holistic center for health. Their focus is to bring the body into complete healing by exercise, diet, nutrition, mental, & spiritual health. The name itself means complete saving or healing.

Role
Branding & Logo Design

Logo Design
Based on initial feedback the logo had to feel friendly and approachable while still having a strong presence associated with high intensity CrossFit exercises. To achieve this I decided to use a legible san-serif font and tightened the spacing to create a strong & heavy presence.

Look & Feel
The identity consists of mainly black & white with the introduction of a teal. The teal bring back a sense of familiarity and friendliness to compliment the black & white. A grain texture is introduced to photography to keep the rugged hard working feel.